Why supporting small and local businesses is so important?
A couple of quotes from business owners:
“Choosing to support an independent business is an act of respect; it’s acknowledging the tremendous risk and challenges inherent to starting your own thing.”
“These are establishments that are often the character of a neighbourhood, a community. The relationships created between customers and those that work in independent business frequently go beyond just purchases — it becomes familial.”
“Most independent businesses are run by people – not by boards, not by stockholders, not by algorithms. And so you get a different kind of care and quality in their product because their work is a reflection of themselves. Instead of focusing on the next market they’re expanding into or the next round of funding they’re raising, they’re focusing on the details and being the best they can be.”
“Support each other. Why do you need a reason to do that besides the fact that it’s the right thing to do?”
“Small businesses provide the feeling that a real person is behind it all, someone who cares more about giving us a quality product or service, over just taking our hard earned cash.”
When a business supports other local business owners, he enjoys benefits he can’t possibly get from national chains. Here are some top reasons to support your local entrepreneurs.
Improve the local economy – When a business buys or uses local, significantly more of that money stays in the community.
Know the people behind the product or service provided – When you personally know the people behind the business where you’re buying local products and services, you enjoy a connection you would not otherwise have. Along with the rest of the community, you celebrate when a favorite local business succeeds.
Better customer service – If you’ve ever dealt with a large corporation, you know getting help can be a nightmare. You’ll call a premium number, only to be transferred seven times and put on hold. Even when you speak to a customer service representative, that person is so far removed from the decision-making process, there’s little concern that the company will lose you as a customer.
When you use local, the business owner is usually directly connected to every employee in the ofice. That leads to a personal approach that often means any problem you have is taken seriously.
More personalised service – Having the owner nearby also means that owner personally knows his customers. He knows the products you buy or the services you request on a regular basis and can tailor services to make your experience even better.
Buying local has benefits beyond mere convenience. When you support local business owners, you get a better level of service, as well as helping make your community a better place to live.